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AMC Network Rebrand

AMC launched 32 years ago on October 1, 1984. The channel primarily airs theatrically released movies, along with a limited amount of original programming. AMC's primary shows are drama-based series, such as Walking Dead. AMC's slogan is Something More. The interpretation of this could go many different ways, something more than meets the eye, more to see, and more to discover. These two concepts were combined to create a new one, a juxtaposition of both new and old, classic and new age. 

The piece would feature old, burnt imagery, a callback to the age of film, where sometimes the end product wouldn't be 100% perfect.This would be down side by side with geometrics shapes and line, the modern elements of the piece.Color would be very limited, so as when it is used, it's very intentional and meaningful. Text would be a clean serif font to allow for easy readability on screen.

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