beautycon invitations

For this project, we had been challenged to design an invitation for an event solely up to our choosing. We were to explore techniques, such as unique dies, a corresponding envelope, and rsvp as well as foiling and embossing powder to add to the user experience. 

The event chosen was BeautyCon, a convention centered around creating meaningful connections for all communities through BeautyCon Festivals, BeautyCon Box and editorial and social platforms, with the goal of redefining beauty and challenging the status quo, while creating a “style” destination for all. The location for this particular festival was to be New York. 

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