bh cosmetics website realignment

BH Cosmetics thrives on the cultural and stylistic diversity that makes Los Angeles unique. They are known to both beauty novices and influences as a go-to brand for their high-quality budget-friendly products. 

The Issues

  1. Info on brand is very is very hidden

  2. Feels squished

  3. Doesn't highlight influencer collabs

  4. Bland

  5. Lacks high-end feel

The Personas

The Visuals

When I buy makeup, I like to be excited by the page. Before, the page was very bland. I wanted the page to make excited to buy products and be proud of being on the page. 

The Site Map